Teach for Bangladesh

Teach for Bangladesh:

High-fidelity Website Redesign

Conducted UX Research, iterative prototyping, and testing to support the strategic high-fidelity redesign of an international non-profit website in Adobe XD

Overview:

Teach for Bangladesh (TfB), is an educational non-profit whose vision is to enable all children in Bangladesh to receive an excellent education that will empower them to realize their full potential and shape their own future through talent and hard work. TfB called on my team of three to provide a redesign of their website to clearly articulate the organization’s purpose, highlight information their fellowship teaching program which would lead to an increase in applications from qualified young professionals and recent university grads, and to build out a compelling and easy-to-use donation page. As Research Lead, I led our team to understand the goals of the organization, the areas of the current site that were working, and helped to deliver a high-fidelity redesign in three weeks.

Outcomes:

Through the findings from Usability Testing sessions that I led and insights from stakeholder and user interviews, our team accomplished the goals of TfB by creating a reorganized navigational structure that made it easy for site users to understand the programs offered by TfB. Due to the importance for TfB to be able to share the impact of the work they have been doing for education in Bangladesh, we designed a separate blog area to tell stories and impacts of fellows in order to drive applicants and to build emotional connections with potential donors.

Lessons Learned:

After our redesign was completed in Adobe XD, we identified a number of areas throughout the site that were unclear to users that we had initially overlooked on things as simple as clarifying the copy text on buttons, to renaming sections of the site to increase understanding. I learned the importance of getting a diverse group of participants

Role:

Research Lead for a group of 3

Tools:

Adobe XD, Miro, Airtable, Google Drive

Key UX Processes Used:

Stakeholder Interviews, Competitive Analysis, Topic Maps, Affinity Maps, Personas, Sketches, Wireframes, Information Architecture, Prototyping, Usability Testing

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